If you are a brand, the first question to ask in planning a Digital Media Experience @ Out of Home is, “What audience behavior do we want to effect?” and the second question is ” How will video drive the desired engagement with my audience?” ” . While it may sound overly simplistic, once you have clarity on those two points, you can begin to plan an out of home network solution. The essentail elements of the solution, Display, interaction, technology and creative.
How do you negotiate and manage schedules across multiple transit networks?